Google Ads provides individuals and organizations with digital advertising capabilities, enabling them to promote products, services, and content across the Internet platform. Throughout this educational program, students gain proficiency in account creation and navigation for Google Ads, campaign establishment and management, keyword research and selection strategies, advertising copy composition, budget control and bidding methodologies, campaign execution and ongoing optimization, and financial performance measurement and reporting creation.
Class Outline:
Learn about PPC (pay-per-click) advertising strategies across the comprehensive Google platform, encompassing search engine advertising, display network advertising, and YouTube video advertising channels:
- Examine the contemporary Google advertising ecosystem and platform features.
- Distinguish between organic search results and paid advertising placements.
- Evaluate Search Engine Results Pages (SERPs) to comprehend the significance of ad positioning and placement strategy.
- Master Google Ads account creation, setup, and ongoing management procedures.
- Develop competency in campaign structure, ad group organization, and individual ad creation.
- Implement effective campaign management and optimization techniques
