Social Media Strategy and Sales for Business

Learning Objectives:

Discover how to utilize social media to boost your business's sales! Learn proven tactics for driving revenue through various platforms such as LinkedIn and Twitter. This course covers social media sales basics, branding and advertising, engagement techniques, and data-driven insights to maximize your sales potential. Gain the expertise to harness social media as a key sales channel and accelerate your business growth in the digital era.

Course Outline

Social Media Marketing Expected Results

• Social Media as a Sales Tool: Best Practices
• Social Media as a Market Research/Product Innovation Tool
• Social Media Monitoring and Management Tools Overview for Tracking ROI

Driving Employee Advocacy through Social Content Sharing

• Determining shareable content
• Building executive involvement
• The role of the Marketing Team in content driven advocacy
• Using content for Social Recruiting

Building your Unique Social Selling Brand

• Understanding how a social brand can help you sell more
• Examples of selling social brands
• Taking action with your social brand – determining your 3 brand differentiators
• How to Create Your Social Brand Position
• Creating Optimized Social Brand Profiles
• Uncovering where your Social Brand Can Drive Influence
• Daily Activities to Empower Your Social Brand

Social Conversations that Sell

• Social Sales Messaging Best Practices
• Introductions that lead to social sales relationships
• Social commentaries that lead to sales
• The art of a digital warm introduction
• Leading engaging social conversations
• Creating a Buyer Journey through proper social selling conversations
• Tracking success

Selling via LinkedIn

• How to use LinkedIn for Personal Branding
• Optimizing your use of LinkedIn Selling Tools – Sales Navigator
• Optimizing Your LinkedIn Profile for Rank
• Enhancing Your Profile for Engagement
• Become an industry resource on LinkedIn
• Effective Selling in Groups and in Network
• LinkedIn Sales Navigator Best Practices
• LinkedIn Advertising for Lead Generation
• Tracking success

Selling via Twitter

• Twitter Marketing Basics
• Social Branding on Twitter
• Twitter Engagement for Sales
• 140-character selling
• Driving Real Twitter Influence
• Proper Twitter Sales Targeting
• Tracking success

Social Media Tools, Monitoring and Management

• Social Media Tool Types
• Using SMM Tools to manage your content
• Using SMM Tools to build a following
• Using SMM Tools to engage in a community
• Using SMM Tools to monitor your brand sentiment
• Using SMM Tools to find media opportunities
• Using SMM Tools to find Sales opportunities

What's Included

• Pre-class Survey
• Presentation
• Q&A
• Workbook for In-class Exercises

Note: Bring a valid ID upon building entry.