How do you approach marketing for your game? What is the best way to stand out on the App Store? Do you know the best ways to communicate to your target audience? As a developer, it’s possible that you have been so focused on creating your game, that these essential questions have not been considered, or are not easy to answer. This class will provide students with the necessary skills on how to effectively and efficiently market your game - not just to players on a worldwide scale, but to Apple and Google for featuring, media sources for PR, and potential partners for future opportunities.
You will learn how to stand out on the App Stores with branding, positioning, asset creation and pitching for featuring. You will learn how to discover external marketing opportunities, such as PR and partner development. Finally, you will also learn how to market content and features in your own game, with a special focus on the first user experience, so you can better retain those players you worked so hard to market to in the first place.