Live streaming has been a fixture of social content for over a decade, and it offers something recorded video cannot: real-time interaction with an audience. This course covers streaming as a marketing channel using OBS Studio, the free and widely used broadcasting application. You set up OBS from scratch, configure scenes and content sources, and connect it to your streaming accounts.
The course then covers the three major destinations, YouTube Live, Twitch, and TikTok Live, each of which has its own configuration requirements, community norms, and marketing opportunities. You learn how to tailor content to each platform rather than broadcasting identically to all three, along with engagement strategies that make a stream worth attending live instead of watching later.
What You Will Learn
- Install and configure OBS Studio for broadcasting
- Set up scenes, content sources, and stream layouts
- Connect OBS to your streaming accounts
- Stream to Twitch and understand its community and benefits
- Stream to YouTube Live and understand its reach
- Stream to TikTok Live and its marketing opportunities
- Tailor content and engagement strategy to each platform