TikTok Marketing Course Online (Self-Paced)

This course covers TikTok as a commercial channel. Because distribution is driven by the recommendation algorithm rather than by follower count, the rules for growth differ sharply from other social platforms, and the course starts there: what the algorithm responds to, how trends surface and decay, and why a new account can reach a large audience quickly.

You then work on producing short-form video that holds attention in the first seconds and drives action, developing a brand presence suited to the platform's tone, and using TikTok's advertising tools to reach beyond organic reach. The course produces a complete TikTok marketing plan including original video concepts and a 30-day content calendar you can execute against.

What You Will Learn

• Understand how the TikTok algorithm drives distribution
• Identify and use trends before they decay
• Create short-form video that holds attention and drives action
• Develop a brand presence suited to the platform
• Grow a following and expand reach
• Use TikTok's advertising tools to extend reach
• Produce a 30-day content calendar with original video concepts