Social media marketing remains a powerful way to expand visibility and engage audiences, but success depends on understanding how each platform works and applying a thoughtful strategy to cut through the noise.
This self-paced course centers on short-form, video-driven marketing, with a focus on TikTok as a major platform for creative expression and business growth. You will explore current social media trends and develop a customized approach for producing effective, goal-driven video content designed to reach and resonate with your audience.
What You Will Learn
- Explore the evolution of TikTok and its influence on digital culture
- Build a clear and effective social media strategy for TikTok
- Create visually engaging videos that boost interaction and support sales
- Grow your following and extend your reach through platform-specific techniques
Course Outline
TikTok Marketing
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Introduction to TikTok
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What’s New to TikTok
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Understanding the algorithm and FYP
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Creating a TikTok account
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Research trends and topics
Developing a Strategy for Business-Based Content
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Establish goals
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Define success metrics
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Analyze the competition
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Develop target audience
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Understanding TikTok SEO
Determining Your Brand Image
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Importance of quality video production
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Trending video content
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Storyboard development
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Audience engagement
Creating Successful Content for TikTok
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Find a theme for your content
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Using songs and filters to increase engagement
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Story building and development
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Editing content through TikTok
Paid Advertising and Shopify
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Ad creation best practices
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Ad optimization
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Ad analytics
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Reasons to use Shopify
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Introduction to Shopify
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
