$325
Set up and grow a business YouTube channel, build a content strategy, run YouTube advertising, and integrate ecommerce.
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This course treats YouTube as a business channel with its own economics and audience behavior. You start with channel setup and branding, then move into content strategy: identifying the audience you are trying to reach, understanding what makes someone click and keep watching, and planning a content approach you can sustain rather than abandon after a handful of uploads.
From there the course covers growing and engaging a following, YouTube advertising including ad creation and optimization, monetization options, and Shopify integration for selling through the platform. You finish with a branded channel and an ad campaign project, along with a clear picture of which metrics indicate a channel is actually growing versus simply accumulating views.
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